FlowMint

The Problem

You're a Shopify merchant. You know you need email marketing—welcome series, abandoned cart flows, post-purchase sequences. But:

• Hiring an agency costs $2,000-10,000 upfront
• DIY templates sound nothing like your brand
• Learning Klaviyo takes weeks you don't have
• Writing emails is torture when you'd rather run your business

So your email list collects dust. Money left on the table. Every. Single. Day.

FlowMint Changes That

30 seconds: Our AI analyzes your store—products, blog posts, brand colors, and voice. It figures out if you're luxury, subscription, consumables, or one of 6 business models.

90 seconds: FlowMint generates complete email sequences tailored to YOUR brand. Welcome series. Abandoned cart. Post-purchase thank you. VIP flows. Whatever your business model needs.

Instant: Push directly to Klaviyo (or copy/paste to any platform). Your emails are ready to send.

How It Works

1. Brand Analysis

Install the Shopify app and click "Analyze My Brand." Our AI (Claude Sonnet 4) examines:

• Products: Names, descriptions, pricing, categories
• Content: Blog posts, about page, product copy
• Visual identity: Theme colors, fonts, design aesthetic
• Business model: Are you premium luxury? Subscription? Consumables? SaaS?

No surveys. No questionnaires. We just read your store like a customer would.

2. Flow Recommendations

Based on your business model, FlowMint recommends the 3 most critical email flows. For example:

Premium Luxury stores get:

• VIP Exclusive Access
• White Glove Welcome Series
• Personalized Styling Recommendations

Subscription businesses get:

• Subscription Renewal Reminders
• Usage Tips & Engagement
• Win-Back for Churned Subscribers

Standard E-commerce gets:

• Welcome Series (the classic)
• Abandoned Cart Recovery
• Post-Purchase Thank You

You can also pick from all 18+ flow types if you want to go custom.

3. AI Email Generation

Each flow contains 3 emails, carefully sequenced:

1. First email: Introduces the topic, matches your brand voice
2. Second email: Reinforces the message, adds value
3. Third email: Creates urgency or offers incentive

The AI writes subject lines, preheaders, and body copy—all in YOUR voice. No generic "Hi {first_name}!" garbage. Real personality. Real brand alignment.

4. Push to Klaviyo (or Export Anywhere)

One click sends your templates to Klaviyo as drafts. They show up in your template library, ready to activate.

Don't use Klaviyo? No problem. Copy/paste works with Mailchimp, ActiveCampaign, GetResponse, Customer.io, OmniSend, Shopify Email, or literally any platform that accepts HTML/text.

Why This Works

Brand Voice That Actually Sounds Like You

Most AI email tools generate bland, corporate-speak nonsense. FlowMint is different because we analyze YOUR content first.

If your blog posts are casual and funny, your emails will be too. If you write with elegant restraint, we match that. We don't impose a style—we learn yours.

Business Model Intelligence

A subscription box company needs different emails than a luxury handbag brand. FlowMint knows this. We've mapped 18+ email flow types across 6 business models:

• Premium Luxury
• Standard E-commerce
• Subscription/Membership
• Consumables/Replenishment
• SaaS/Digital Products
• Marketplace/Multi-vendor

You get recommendations that actually make sense for how you sell.

Speed Without Sacrifice

90 seconds to generate a complete 3-email flow. That's not a typo. Our AI is fast because we've optimized the prompts, parallelized the generation, and cached your brand analysis.

First run takes ~30 seconds for analysis. After that? Regenerate any flow in under 2 minutes.

Security & Privacy

We take data seriously:

• API keys encrypted at rest with AES-256-GCM (bank-level encryption)
• GDPR compliant with full data export and deletion
• No customer data stored—we only analyze shop-level info (products, blogs, theme)
• Data deleted within 48 hours of uninstalling

Your Klaviyo API key never leaves our encrypted database. We don't sell, share, or monetize your data. Period.

The Tech Stack

Frontend: React Router v7 with Shopify Polaris components
Backend: SQLite + Prisma ORM on Fly.io
AI: Anthropic Claude (Sonnet 4) for brand analysis and email generation
Integrations: Shopify Admin API, Klaviyo API, and more coming

We built this the Shimmer Labs way: prototype fast, validate with real users, then polish until it ships.

Pricing

Free: Unlimited brand analysis, generate 1 flow to preview
Starter ($49/mo): Unlimited flows, push to Klaviyo + other platforms, email support
Pro ($149/mo): Coming soon—automated flow creation, SMS, campaign calendar, analytics

Perfect For

• Small Shopify stores ($10K-100K revenue) who can't afford agencies
• Merchants who hate writing but know email marketing matters
• Busy founders who need professional emails in minutes, not weeks
• Anyone tired of generic templates that sound nothing like their brand

What's Next

FlowMint is live on the Shopify App Store. We're adding:

1. Flow Builder - Automated Klaviyo flow creation (not just templates)
2. SMS Composer - AI-generated text message campaigns
3. Campaign Calendar - Seasonal campaigns with pre-built templates
4. Analytics Dashboard - Track revenue attribution by flow

Why We Built This

Shopify merchants kept telling us the same thing: "I know I need email marketing, but I can't afford an agency and I don't have time to learn Klaviyo." They'd spend hours trying to write one welcome series that sounded nothing like their brand.

We saw the same pattern across stores — the setup is always the same steps, just with different brand voices. So we built software that handles the boring part (analyzing your brand, picking the right flows, writing the copy) and lets merchants focus on running their business.

That's the Shimmer Labs way: Find the problem everyone complains about. Build the fix. Ship it.