You didn't start your business to answer emails at midnight.
Most small business owners lose 15+ hours a week to admin that has nothing to do with the work they love.
We run the office side of your business with you.
You drive. We build the sidecar. AI goes on the parts that deserve it.
Shimmer Labs is a fractional operations partner for Oklahoma businesses with 1 to 50 people. We start with a free snapshot of where your business is, scope the fixes in a paid Operations Assessment, then build them with you month by month through the AI Concierge. Stillwater, Oklahoma City, and Tulsa, in person.
Built by a systems engineer with two decades across National Instruments, Iterable, WeaveGrid, and Sense, making complex systems behave before AI was the hammer. 2026 Google Data Center Community AI Fellow.
No pitch. No pressure. Three questions and one page back.
Teaching "AI for the Boring Parts of Your Business" at Meridian Technology Center in Stillwater
What should you automate first?
Enter your website. We read it and pick the three tasks most worth getting off your plate, each with a prompt you can run this week, a version we build together, and a hands-off option. Free, 15 seconds, no signup.
How the scan works
Enter your website URL
We read your site and find the tasks eating your week
You get three tasks, each with a do-it-yourself prompt, a build-it-together plan, and a hands-off option
Or start with what a typical shop in your trade should automate first:
How working with us goes
A free snapshot, a paid plan, a standing partner, and a build-it-for-you option. Every step is a small yes.
The Snapshot
Free. Office hours at WorkIT, a 30-minute call, or the scanner. Three questions, and you leave with the five tasks eating your week and the first move.
Free. Genuinely. Come Say Hi →Operations Assessment
A day in your business, process maps, an hours ledger, and a written 90-day plan, delivered digitally and on paper and walked through with you.
from $1,500 one time · half credited to the Concierge View Details →AI Concierge
Your standing operations partner. Two working sessions a month, text us when you're stuck, every fix built on your screen so you own it, AI where it earns its place.
from $1,000/mo · priced by team size View Details →
Sidecar
Done FOR you. We build the automation, run it, and maintain it while you stay in the driver's seat. Live for Sweat Yoga and a Stillwater landscaper.
Scoped to your build, sized to fit View Details →Also in the shop: custom web and iOS apps and API integrations, for when the fix is a product, not a process.
Start with a free Snapshot.
Office hours at WorkIT, a 30-minute call, or the scanner. Three questions: what do you dread, what do you procrastinate, what would you do with the time back. You leave with one page, the five tasks eating your week, and the first move. The math happens in front of you, with your numbers.
If it's one thing, we start on it. If it's several, the Operations Assessment comes next: a day in your business and a written 90-day plan, $1,500, half credited to your first month of the AI Concierge. When a process is too big to build together, Sidecar builds and runs it for you.
Get Your Free Snapshot
Why AI stalls in small businesses:
the technology works, nobody designed the system.
The tools are not the problem. Nobody sat down with the business and figured out where they actually fit. That is what we do. We meet you where you are, design the system around your real work, and ship it with guardrails.
You drive. We build the sidecar.
Sources: MIT Project NANDA, 2025. McKinsey global AI survey, August 2026. Gartner, June 2025. We wrote up the numbers.
Three questions we ask before we automate anything
Before we pitch anything, these are the three questions we ask at every Snapshot. Grab a pen.
- 1 What do you dread doing?
- 2 What do you procrastinate?
- 3 What would you do with that time back?
No pitch. No pressure. Bring your list.
Not ready to talk? Read first: AI Agents for Small Business · Security for Business · Security for Higher Ed
Tools We Work With
We integrate Claude, n8n, Supabase, Stripe, Mindbody, WellnessLiving, ServiceTitan, Jobber, Housecall Pro, Shopify, and a dozen more. Don’t see yours? It’s probably on the list, ask.
Case study: 15 hours a week back on creator outreach at Supabase
Supabase
Her job is creator outreach. The work was entirely manual: find developers mentioning Supabase in YouTube videos, hunt down their contact info, draft personalized messages, ship them Supabase shirts. Twenty shirts a year.
We built her a sidecar. The agent scouts YouTube twice a week, hunts contacts across six platforms, drafts ten messages at a time. Sarah approves in Slack and the agent sends them.
5x output. 100+ shirts in months. 15 hours a week back. Sarah went from YouTube detective to leading creative campaigns.
Logan built this for Supabase before Shimmer Labs existed. Same pattern, same guardrails, same human checking everything before it went out, done as a contractor for a developer-tools company hiring out work that mattered. The work didn’t change when the brand showed up. It was already real, working, in front of real customers.
How a Sidecar agent works
Think of it like a motorcycle sidecar. You stay in the driver's seat. Everything you can delegate, you throw in the sidecar. The sidecar doesn't drive. It handles the load so you can focus on the road.
We build the sidecar around your business, not the other way around.
“I hated this place. I was actively looking for someone to buy it.”Anna Moore, Sweat Yoga & Fitness
Anna runs a yoga studio in Stillwater. Her sidecar handles manual membership modifications and seasonal staff scheduling. MVP live in week one, autonomous by week four. 50+ cancellations and freezes processed to date, including graduation rush.
When the software vendor doesn’t let outside tools talk to them, we build anyway. Sweat’s booking platform had no way for outside software to cancel or freeze a membership. We built a workaround that clicks through their website the same way Anna would, with Anna reviewing anything customer-facing.
So she can have dinner uninterrupted with her daughter.
Danny runs a podcast and webcomics API for indie creators. His sidecar handles distribution to developers inside the no-code tools they already use.
So he can keep building the infrastructure that lets indie creators own their own work.
Kristen runs a tree service. Her sidecar handles estimating and invoicing.
So she can build a community of entrepreneurs in Stillwater.
Each one looks different. Each one started with a 30-minute conversation. No pitch. No pressure.
How an engagement works, from snapshot to standing partner
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1
The Snapshot, free
Office hours, a 30-minute call, or the scanner. Three questions: what do you dread, what do you procrastinate, what would you do with the time back. You leave with one page and a first move.
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2
The Operations Assessment
A day in your business, process maps, an hours ledger, and a written 90-day plan with three priced paths. Delivered digitally and on paper, walked through in person. From $1,500, half credited if you continue.
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3
Quick wins in month one
The first fixes go in during the first two weeks of the Concierge, on your screen, with you at the keyboard. One process at a time, and the hours come back before the first invoice.
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4
A standing partner
Two working sessions a month, text access between them, a shared hub of everything built. When a process is too big to build together, Sidecar builds and runs it for you. Cancel anytime.
No pitch. No pressure.
Recent Case Studies
Sweat Yoga & Fitness
LiveAnna Moore was burning out. Her booking platform had no API. We built her a sidecar anyway.
The Landscaper
LiveTen hours in the sun, then two more at the keyboard. Now the day's paperwork is one photo.
Taddy API Integrations
LiveTaddy had great podcast data. Nobody on n8n, Zapier, or Make.com could find it. We shipped all three.
Tell us what's eating your week
Free, at office hours or on a 30-minute call. We'll tell you whether it's a prompt you can run yourself, something we build together, or something we build and run for you.
Get Your Free Snapshot